Picadeli

Celebrating World Salad Day with Picadeli 🥗 As part of a project at Forsbergs School, my team and I developed a campaign concept for Picadeli focused on strengthening awareness around World Salad Day. The challenge was to help Picadeli claim the day as their own and turn it into a recurring annual moment in their brand communication. Our solution was to create a long-term concept where Picadeli collaborates with a different well-known brand each year to celebrate World Salad Day in a new and unexpected way. For this year’s concept, we partnered Picadeli with Tinder. The idea was to connect food and dating through playful activations that encourage people to “find their perfect match” — whether it’s a salad or a date. The campaign included a mix of activations, guerrilla marketing, and social engagement designed to create buzz both online and in physical spaces. To show the scalability of the concept, we also developed future collaboration ideas with Spotify and IKEA, demonstrating how the platform could evolve year after year while keeping World Salad Day fresh and culturally relevant. This project gave us the opportunity to work strategically with brand partnerships, experiential marketing, and long-term campaign thinking — exploring how collaborations can turn a simple food day into a widely recognized cultural moment.