Duolingo

Did you break Duolingo’s heart? In a previous project at Forsbergs School, we developed a campaign for Duolingo and the Young Ones competition. One of the company’s biggest challenges is that many users stop using the app after just a few weeks—leaving the poor owl heartbroken. To address this, we created a campaign where the Duolingo owl becomes a character with real emotions. The idea was to build a personal connection and show that when you quit, you’re not just leaving an app—you’re leaving a loyal partner in your learning journey. Learning a new language requires patience and commitment, just like a real relationship.